Cloud Crumble Co. started the way the best things always do: with someone in a kitchen, refusing to accept that it couldn't be done.
the idea was simple and slightly mad. what if a marshmallow had a cookie inside it? not a layer on top. not a drizzle. folded right through the middle, so every single bite had both.
nobody had done it. so we did.
Lucy has spent eleven years in Dubai building her career with Emirates, rising through business class to first class and now CSV. she knows Dubai deeply: its rhythms, its communities, its appetite for something genuinely new. when she is not in the sky, she is in the kitchen — her passion for baking is the origin story of Cloud Crumble Co.
outside work and baking, Lucy is a quiz night regular, live music devotee, and committed gamer.
Ruth is a former teacher turned founder who built an ed-tech platform giving students access to the full English curriculum from anywhere, affordably. that same instinct runs directly through Cloud Crumble Co. she brings a founder's resilience and a sugar addict's unimpeachable product testing credentials — with a particular weakness for marshmallows.
beyond the business: avid gym-goer, writer, festival traveller, and accompanied in the kitchen by Stevie — her adorable dog and unofficial quality controller.
Dubai's premium food scene has never been more globally visible. Fix Dessert Chocolatier proved that a Dubai kitchen can create a global phenomenon. the UAE gifting culture creates year-round demand for something premium and personal. and the expat community — deeply nostalgic for British biscuits, deeply connected on social media — is exactly the audience Cloud Crumble Co. was made for.